Allure Plunge Bra Magenta

The Allure Demi Plunge Bra is the latest addition — and the lowest plunge style in the range. It sits beautifully low at the centre front, creating a modern silhouette that works under everything from a plunging neckline to a fitted shirt.

The stretch lace cups move with you rather than against you, offering a supported, projected shape without padding. A lighter gauge wire keeps the plunge comfortable all day, while the contemporary lace is made from environmentally conscious materials — so the construction is as considered as the design. Gold ring detailing finishes the Magenta colourway with a confident touch. Pairs with three brief options and a new suspender for a complete set.

Fit Tip: True To Size

Key Features:

• Wired, non-padded demi plunge bra — the lowest plunge style in the Allure range
• Stretch lace cups move with the body for a supported, projected shape
• Lighter gauge wire for all-day comfort with a lower centre front
• Contemporary lace crafted from environmentally conscious materials
• Gold ring detailing in the Magenta colourway
• Pairs with three brief options and the new Allure suspender

• Hand Wash Only
• Wash With Similar Colours
• Do Not Iron
• Do Not Tumble Dry
• Do Not Bleach
• Do Not Dry Clean